January 22nd, 2014
Today, my group and I talked about the visual mode and the affordances of this media technique. We decided to discuss the visual components of something on WSU campus - the televised ads in the Compton Union Building. While the ads use bright colors, screen movement, and entrance locations to attract the attention of passerbys, there are still limitations to these types of advertisements. For example, the ads must rely solely on visual components; there is no sound, there is no face-to-face means of persuasion, and space is limited. The ads are dependent on the students stopping to take the time to read the text. As a result, those who decide to utilize this type of advertisement have to work under certain constraints. And what are those constraints? Relying on only visual, spatial, and linguistic modes to lure their viewers. The ad makers are responsible for creating an ad that is appealing to the public eye through both visual and spatial manipulation. They are also playing around with the linguistic mode when they select particular diction and arrange the words in a specific manner that is persuasive to their targeted audiences.
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